An American satirical drama film, Dear White people was released in October 2014 and enjoyed great success throughout the United States and world. The movie was co-produced, directed and written by Justin Simien and focused on the ongoing ethnicity related tensions at a well renowned college known as Winchester University. It’s a prestigious Ivy League institution and the viewers were presented with the perspective of many African-American student studying there. The star cast of the movie included the likes of Tessa Thompson, Kyle Gallner, Tyler James Williams, Teyonah Parris, Dennis Haysbert, Brittany Curran, Marque Richardson and Brandon P Bell.
Several videos, trailers and interviews were aired as well as put out on portals like YouTube before the movie was released. All such promotions continued even after the release and helped in creating much-needed buzz around the film. Considering the fact that the film premiered at the Sundance film Festival 2014 in the US Dramatic category, the producers went all out on promotions as much as they could.
You could see videos like the hour long ‘Dear White People at Sundance’ which featured the cast and crew of the movie live from the Sundance Film Festival. Then there was ‘Meet the Artists ’14: Justin Simien – Sundance Film Festival’ video in which the producer Justin Simien spoke about the movie getting featured in the US dramatic competition at the Sundance film Festival. Then there was also a short one-minute sneak peek into the movie that gave viewers the much-needed idea about the content of the movie itself!